| Step 1: |
| Identify all relevant media in your area |
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| Step 2: |
| Find out their deadlines (the date when items must be received for inclusion in the next magazine/program) |
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| Step 3: |
| Write a press release and keep it to A4 with double spaced text. Include your daytime contact details |
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| Step 4: |
| Make that important phone call to see if the press will cover this event |
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| Step 5: |
| If they are interested they may want further information. Be prepared for a photo call. |
| If you are asked for this please make the photo call as interesting as possible(We will leave this to your imagination) |
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| Step 6: |
| Develop a relationship with the media – try to get them on your side. They may wish to cover the next challenge? |
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| Step 7: |
| Get it published |
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| Remember Who, What, Where and When for your press release |
